“Cell phones still represent about 60% from the current 1.2 million unit market,” says senior analyst Doug McEuen, “but the prize for rapid market growth will definitely portable music devices. Bluetooth shipments These products are expected to grow from a mere 550,000 in 2006 to over 80 million euros in 2013. This represents a compound annual growth rate of 104%. ”
Though the iPods still do not come with Bluetooth built-McEuen credits Apple with iconic music player continued to lead this part of the Bluetooth market in its layer-tails. “In considering the question of functionality, it is clear that Bluetooth is likely to be positioned as a key differentiator that will use Apple’s competitors in order to gain market share,” he says. Many other MP3 players offer Bluetooth and other third parties to offer Bluetooth products for the aftermarket.
Another novelty is the increasing inclusion of music players in mobile phones. Bluetooth is a standard feature in most phones. As the functionality of the music is increasingly incorporated into the phones, the logical extension is to provide hands-free functionality and the functionality of the music through a headset.